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The Story Behind The Bloom Folk
By Jade, creative director, flower lover & detail devotee
It all starts before the sun comes up. By 5am, I’m at the Sydney Flower Markets—gathering the perfect ingredients to bring our moodboards to life. Each bloom is chosen with care and intention, ready to be transformed into floral magic for weddings across the Hunter Valley, Central Coast, Port Stephens and beyond.
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Hi, I’m Jade—founder and creative director of The Bloom Folk, a boutique wedding florist and styling studio known for romantic, garden-inspired florals and a personalised, full-service experience.
You see, I’ve never been one for just ticking boxes. I believe weddings should reflect your story—not a Pinterest board or a trend forecast. And that’s where we come in. My team and I specialise in what I call luxurious garden style—abundant, romantic blooms layered with dreamy styling details. Candles, vessels, textures, fabrics... it's not just flowers, it’s the full picture.
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Our couples usually find us after falling in love with that full picture. They scroll through our Instagram, feel the care and soul behind every petal, and trust us to bring their vision to life. That trust means everything to me. And it’s never taken lightly.
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I design every wedding with intention.
I want you to feel seen, supported, and honestly—delighted. I care just as much about the little things as the big ones. Not just the centrepieces, but how you feel opening your proposal. Not just the aisle flowers, but the way we show up for you in every email, every call, every early morning market run.
Because this isn’t just floristry—it’s an experience.
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And I love every bit of it.
We've had the honour of flowering for beautiful couples at some of the most iconic venues in the Hunter and beyond—Bimbadgen Palmers Lane, The Woodhouse, Adams Peak, Greystone Estate, Redleaf Wollombi, Krinklewood Estate, Wallalong House, Peterson House, and Chapel Ridge are just a few of our favourites.
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Outside the studio, I’m a spreadsheet lover and Type-A organiser who thrives on checklists, timelines, and colour-coded planning (yes, really). I’m also a pug mum to Frank and Murphy, who are often found snoozing under the designing table. And my husband and gorgeous team of freelancers - They're the behind-the-scenes heroes, especially when it's time to bump out at midnight in the rain. (Bless them.)
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So, whether you’re planning an intimate celebration or a full-blown floral dreamscape, I’m here for it. All of it. Let’s create something intentional, beautiful, and uniquely you.
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Because when it comes to your wedding day—you deserve nothing less than magic.
This year, we were named one of Hello May’s Top 25 Florists for 2025
... and honestly, that still makes me want to cry happy tears.